Towards the Labour Market – Enhancing the Efficiency and Capacity of Local Businesses Led by Women or the Second Generation of Family-Owned Enterprises in Bethlehem Governorate.

Towards the Labour Market – Enhancing the Efficiency and Capacity of Local Businesses Led by Women or the Second Generation of Family-Owned Enterprises in Bethlehem Governorate.

Towards the Labour Market is a project funded by the German Federal Ministry for Economic Cooperation and Development (BMZ) and implemented by GIZ. The project aims to strengthen the capacity of women-led businesses and Small and Medium Enterprises (SMEs) in Bethlehem Governorate to grow and thrive in a rapidly changing market environment. Through capacity building, technical support, and employment promotion measures, the project enhances business competitiveness, supports digital transformation, encourages innovation, and empowers women economically.

The project also focuses on improving job stability and retention, supporting women-led and home-based businesses in developing their products and brand identities, and facilitating their access to markets. By fostering sustainable business practices and stronger market linkages, the project contributes to a more inclusive and resilient local economy.

Key Activities

  • Building the capacities of SMEs, enterprises, and women entrepreneurs across various technical and business-related fields.
  • Providing individual coaching and mentoring sessions for beneficiaries.
  • Organizing workshops on the green economy and sustainable business practices.
  • Supporting informal women-led businesses in transitioning to the formal economy.
  • Providing wage subsidies to help retain employment opportunities for women.
  • Organizing networking and matchmaking events with business support institutions and labour market stakeholders.

Project Figures

  • 30 women-led businesses and enterprises directly benefiting from the project.
  • 52 Small and Medium Enterprises (SMEs) participating in specialized training tracks.
  • 30 women-led and home-based businesses receiving support in product development and brand identity.
  • 22 companies benefiting from the wage subsidy scheme.
  • 20 women-led businesses supported in transitioning from the informal to the formal economy.
  • More than 260 indirect beneficiaries, including employees, family members, and members of the local community.

 

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